Privacy Policy

PERSONAL INFORMATION WE COLLECT

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected data as “Device Information.”

We collect Device Information using the following technologies:

  • “Log files” track actions occurring on the Website and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

When you make (or attempt to make) a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit or debit card details via Shopify Payments), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to:

  • Fulfill any orders placed through the Website (including payment processing, shipping arrangement, and order confirmation)
  • Communicate with you
  • Screen our orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services, in line with the preferences you’ve shared with us

We use the Device Information to:

  • Help screen for potential risk and fraud (particularly your IP address)
  • Improve and optimize our Website (e.g. by analysing how visitors interact with the site and assessing campaign performance)

COOKIE POLICY AND CONSENT

When visiting our Site for the first time, you will see a cookie banner requesting your explicit consent before any non-essential cookies are placed. We use functional, analytical, and marketing cookies. These cookies also enable personalised ads and cart tracking.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your data as described above.

We may also share your Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to serve targeted ads or marketing we believe may interest you.

You can opt out via:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://adssettings.google.com/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • Digital Advertising Alliance: http://optout.aboutads.info

DO NOT TRACK

We do not alter our data collection practices when we see a “Do Not Track” signal from your browser.

EXERCISING YOUR RIGHTS

If you are a resident of the UK or EEA, you have the right to:

  • Access the personal data we hold about you
  • Request corrections or deletions
  • Restrict or object to processing
  • Request data portability

To exercise these rights, contact us using the details below.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

We process your data to fulfil contractual obligations (e.g. order delivery) or for our legitimate business interests. Data may be transferred outside the UK/EEA, such as to Canada or the USA, in line with UK GDPR standards.

RETAINING YOUR DATA

When you place an order, we retain your Order Information unless and until you request its deletion.

MINORS

The Website is not intended for individuals under the age of 13.

CHANGES TO THIS POLICY

We may update this policy periodically to reflect changes in our operations, practices, or legal requirements.

SMS MARKETING

We use your shared data to send you SMS messages (e.g., order confirmations, cart reminders, promotional offers). Cookies track items in your cart to help determine when to send reminder messages.

PRODUCT GUARANTEE

All purchases from elanstreetlondon.com include a 1-year product guarantee. If your item becomes faulty under normal use within one year of delivery, we will replace it at no extra cost.

To make a claim, email support@elanstreetlondon.com with your order number, issue description, and a photo if available.

Note:

  • The guarantee covers manufacturing or material defects only
  • It excludes misuse, accidental damage, or improper care
  • It does not affect your statutory rights under UK consumer law


COMPANY INFORMATION

Company Name: Élan Street 
Legal Entity: Genesis Next Level LTD
Company number: 16088918

Address: 71–75 Shelton Street, Covent Garden
London WC2H 9JQ

Company registered in UK